About Zero 21 Studio

(Introduction)

This is both my personal website and Zero21 Studio. Same person, same work, two ways of being found. If you're hiring a designer for your team or looking for a partner to build something with, you're in the right place either way.

‍The name comes from the part of building I love most: zero to one. Starting from nothing and ending with something real. But zero to one isn't just about products. It's also about features. Every new thing starts at zero, with research, questions or a problem nobody has fully understood yet. The one is the solution that ships.

Worked at

(Approach)

01

Research

The best designs come from understanding the problems first and where they derive from. I start every project by talking to users, mapping flows, and questioning what's actually broken before designing anything new.

02

Iteration

Design happens in phases. I prototype early, validate often, and let testing shape the final result rather than locking in decisions too soon.

03

Shipping

A design only matters once it's live. I work closely with engineering through development, refine based on real-world use, and stay involved until the work is in users' hands.